Our people

Blake Ludwig

Blake has been a long term Greenpeace volunteer and helped start the Alliance Against Urban 4x4s back in 2003. After working in the City for 7 years as an IT consultant at Accenture, he was Managing Director of We Are Futureproof for three year and is now exploring what real sustainability ought to mean through his academic studies.

Besides being a keen vegetarian chef and weight lifting enthusiast, Blake is also very interested in discovering new 21st century solutions and promoting designers who are at the leading edge.

His favorite quote comes from Buckminster Fuller: "You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete".

Sian Berry

Sian put together the original Alliance Against Urban 4x4s Camden/Carbon parking tickets, and still enjoys working up cheeky placards for events.

As well as a wide range of campaigns, Sian was active in the Green Party for eight and a half years, and was their candidate for London Mayor in 2008 - only narrowly beaten by Boris (ok by about a million votes).

She has written four books on greener living, including '50 ways to greener travel' and her most recent books,'Mend it!' and 'Junk for Joy!', encourage people to re-use and repair all manner of things around the home.

Find out more about Sian on her website.

Sarah Cope

Sarah Cope - formerly Sarah Mitchell - was one of the founders of the Alliance Against Urban 4x4s. She looks for any excuse to dress up as a footballer's wife, a teacher or a crash test dummy!

She has made radio programmes for BBC Radio 4 on burlesque and Barbara Cartland. Feathers, sequins and frou-frou are basically her domain. The pinnacle of her BBC career was winning a departmental hairy leg contest.

She is involved with the Green Party and can often be found at Haringey Civic Centre, pretending to be a councillor. She doesn't let the fact that she is not yet elected get in her way.

Find out more about Sarah at her blog.