Reports and publications
Research and reports:
2012: The year car advertising grows up?
November 2011
Our report to the European Commission on a new Directive for car advertising.
Car CO2 Internet Survey: How accessible is CO2 information on car manufacturers’ websites?
January 2010
Research by Ecolane, commissioned by We Are Futureproof, the Energy Saving Trust and Friends of the Earth Europe, testing how easy CO2 information is to find on car websites.
Appendix 3 from Ecolane's study.
January 2010
This appendix includes detailed, verbatim comments made by users when testing the car manufacturers' websites.
A Case for change - how car manufacturers are dismissing the EU's fuel labelling directive
December 2009
FoE Europe's report into compliance with the existing EU Directive on car advertising and marketing. We Are Futureproof carried out the UK-related research in this report.
Results of YouGov research testing colour-coded labels on car adverts
April 2009
We commissioned YouGov to test two different formats for presenting CO2 data on press/billboard adverts. The results clearly show that a colour-coded scale improves the comprehension of CO2 and fuel economy.
Our response to the consultation on the CO2 Charge
October 2007
London Mayor Ken Livingstone carried out a public consultation before deciding to introduced the CO2 Charge. This is our response (as the Alliance Against Urban 4x4s).
C-Change: Making highly polluting cars pay a higher Congestion Charge
June 2006
As the Alliance Against Urban 4x4s, we produced a detailed report rebutting Transport for London's claim that an emissions-based Congestion Charge would be impractical and expensive. The evidence and analysis in the report shows how it would save carbon and other emissions and raise money for better transport in London.
Leaflets and campaign materials:
2012: The Year Car Advertising Grows Up?
November 2011
Our report to the European Commission on a new Directive for car advertising.
- Watch Sian from We Are Futureproof speaking at the D&AD 'Sharp'ner' event this week: http://t.co/Vp8HYk5V
- Cars that drive themselves? They aren't so far off - http://tinyurl.com/3cky95g
What we do
Campaigning for better information on car adverts
A CO2 Charge for London to charge a fair price to gas-guzzlers and reward cleaner cars.
Working with others for stronger EU targets for new cars.
What we have done
The Alliance Against Urban 4x4s
Starting in 2003, we helped turn the tide against those ridiculous Chelsea tractors.