News
Our news intro
Our new report calls for colour-coded scale on car adverts
Nov 06, 2011.
Our new report on car advertising rules in the EU is released today, recommending a colour-coded CO2 and fuel economy scale on car adverts, and for the rules to include websites, TV adverts and new electronic advertising formats.
New study: UK car advertising getting better at providing environmental data
Sep 06, 2010.
UK compliance with EU rules highest of 6 countries studied. However, 57% of UK billboards still not following guidelines.
New Peugeot Billboard Unlawful
Mar 15, 2010.
Peugeot 3008 advert displays CO2 info in minuscule typeface.
Cowboys - new video
Feb 24, 2010.
Watch as cowboys prowl the urban landscape looking for automobiles to brand with new colour energy efficiency labels.
Which car websites are the winners – and losers?
Jan 27, 2010.
Our new research report, published today, reveals all.
European campaign for clearer information on car adverts
Nov 02, 2009.
Campaigners from 6 European countries took to the streets this summer to ask people about CO2 and fuel consumption information in car advertising
What's wrong with billboard car adverts?
Oct 03, 2009.
Get your binoculars! Most people we interviewed couldn't see the CO2 info on outdoor car adverts
What do people want from car ads?
Jun 19, 2009.
Our new video shows that people want CO2 info on ads ads to be easier to understand
Reframing the automobiles of the future
May 26, 2009.
An interview with Hugo Spowers, from Riversimple, reveals a new possibility for the future of car design and hydrogen fuel cells.
- Watch Sian from We Are Futureproof speaking at the D&AD 'Sharp'ner' event this week: http://t.co/Vp8HYk5V
- Cars that drive themselves? They aren't so far off - http://tinyurl.com/3cky95g
What we do
Campaigning for better information on car adverts
A CO2 Charge for London to charge a fair price to gas-guzzlers and reward cleaner cars.
Working with others for stronger EU targets for new cars.
What we have done
The Alliance Against Urban 4x4s
Starting in 2003, we helped turn the tide against those ridiculous Chelsea tractors.