New Peugeot Billboard Unlawful
Peugeot 3008 advert displays CO2 info in minuscule typeface.
The newest example by Peugeot shows how the advertising agencies and the car industry still don't display the CO2 information clearly for consumers.
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This new billboard for the 3008 Crossover series caught us by surprise. We haven't seen CO2 information displayed this small in a long time. You'd almost be forgiven for thinking it wasn't there.
Blobs of snow on one side and the wee Peugeot car on the other
It's a funny advert as it is - probably a teaser campaign. You're left thinking, 'well, what's that all about then?'
Blobs of snow on one side and the wee Peugeot car on the other.
They don't even seem to want you t know it's for the 3008 series either.
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Nonetheless, the information is so small that it can't even be seen from across the road, let alone read.
We've sent in a complaint to the VCA, since their guidelines state that a pedestrian should be able to read it, while scratching his or her head, looking perplexed.
Well, even in Madmen they have bad days.
Blake, for We Are Futureproof
- Watch Sian from We Are Futureproof speaking at the D&AD 'Sharp'ner' event this week: http://t.co/Vp8HYk5V
- Cars that drive themselves? They aren't so far off - http://tinyurl.com/3cky95g
What we do
Campaigning for better information on car adverts
A CO2 Charge for London to charge a fair price to gas-guzzlers and reward cleaner cars.
Working with others for stronger EU targets for new cars.
What we have done
The Alliance Against Urban 4x4s
Starting in 2003, we helped turn the tide against those ridiculous Chelsea tractors.